Press releases are written communication directed at the news media. Many small businesses often mistakenly overlook press releases, but they can promote your business in a way that no flashing banner or click-through advertisement can. Read on to find out more!
Unveil Changes With A Splash
Did your site just undergo a complete redesign? Are you launching a new product or service? Press releases are a great way to unveil changes to your business in a newsworthy way. They can also be extremely helpful if you are looking to target a new section of the market or have made a notable change to your business model. For example, a blogger who writes about green business might be inclined to use your press release if you just joined a carbon-offset program.
Publicize A Good Cause
Small businesses are often in engaged in volunteer or community outreach work, but this often goes unacknowledged. Press releases are a great approach to publicizing the good your business does for a community. Maybe your restaurant is throwing a fundraising dinner for a local non-profit organization. Or perhaps your team is spending the day outside the office, volunteering at a local school. Using press releases to promote your business’ altruism is a great idea for two reasons: it will grab the attention of those in your sector because it depicts your business as one that makes a difference, and it will appeal to bloggers and journalists who keep an eye on businesses that reach out.
Increase Traffic Through Links and Keywords
A press release can include links back to your site. In the old days, when press releases made their way in to the newspaper, they would often include a phone number that the reader would have to call up for more information. In today’s Internet world, online readers can be at your website in an instant. That’s not all: you can link to your company’s Twitter account in the press release, or if you’re promoting an event, include a link to the Facebook event page so that people can join and tell all their friends about it. Finally, you can archive the press release on your site’s PR section, which will both tell future visitors about the exciting things you’ve done and increase keyword content hits in web searches.
A polished, well-written press release provides ready-made content for journalists and bloggers to help promote your business. A well-written press release is a key component of any online marketing strategy.