Search Engine Optimization or “SEO” is one of the most critical and often the most overlooked task by companies and website owners across the globe. The purpose of SEO is to ensure that when someone searches in Google or another search engine to find a business or website related to your industry, business or niche using specific “keywords”, it’s your website showing up at the top of the search results listing.

For instance, perhaps you own a legal firm in Burnaby, BC. Keywords that may be critical to your business are “Burnaby Lawyers”, “Personal Injury Lawyer Burnaby”, “Burnaby BC Legal Firm”, and et cetera. Yet when you search for those keywords on Google.ca, Google.com or other search engines, all that you find are the websites of your competitors.

The bad news: that’s what your potential customers are finding as well, and that’s where they’re clicking away to and spending their money. The good news is that Gravytrain can help. Here’s a brief rundown of how we can turn your website into one that ranks at the top with a full SEO solution including Keyword Research, On-Site Optimization, Building your Rank and Detailed Monthly Reporting:

Search Term or “Keyword” Research

First, we'll work with you to determine which keywords are critical that your site ranks highly for. There may be keyword combinations that you're already ranking for that can be fine tuned, and keyword combinations that you've never even thought of that can be added.

Example: James is a florist that has a shop in downtown Vancouver, BC. James believes that his business would benefit most from ranking #1 for "Vancouver Florist" or "Downtown Vancouver Flowers", but doesn't even consider "Florist Vancouver", "Flower Shop Vancouver", "Florist Vancouver BC" and more.

If your web pages aren't optimized for the popular keywords in your business niche, you are missing out on a valuable source of new revenue.

Gravytrain finds the Search Keywords your Customers Use to Find You

Gravytrain digs up these valuable keywords and consults with your team to determine the best fit for drawing in your target prospects or customers. We then go to work to bring your web pages to the top ranking results on Google, Bing and more.

On-Site Optimization and Content Development

Next, Gravytrain performs an analysis to determine how your site currently looks to the search engines, and where improvements can be made on the structure, layout and content of the web pages. When the search engines comb your web site to see what it's all about, their “search bots” are utilizing very powerful algorithms to find the best possible content so that when someone performs a search (i.e. “Vancouver Florist”) they get the most relevant and accurate results available.

Example: our friend James has a web site for his flower shop, but it is very thin on information about his business, what kinds of flowers he sells, all of their delivery options, wedding services, bouquet creation and more. Gravytrain works to flesh out the content of James’ site, as well as correcting any on-site issues that are present which may have a negative ranking impact.

Your website should be one of the most text, video and image-heavy pieces of marketing collateral that your business produces. If your site is thin on content, the search engines will consider it thin on usefulness and deliver a poor rank.

Moving your Site to the #1 Rank

Then, we'll devise a website / search engine promotional marketing plan to ensure that your website appears in the first page of Google and other search engines' results. This will include a wide variety of link building factors such as press releases, social media marketing (Tweets, Facebook likes, Pinterest pins, etc.), website articles, blog posts, social bookmarks, links from other relevant sites in your industry, and more.

Example: Now that Gravytrain has consulted with James on the many keyword combinations and possibilities that are out there for his flower shop's website, we will start to build a SEO plan based on James' monthly budget. The goal is to identify or create web pages that are relevant for each of James' target keywords, and move those pages to the top of the search engine rankings.

Most of the time this process isn’t quick or easy – but it IS possible – and Gravytrain finds a way to get it done.

Reporting and Ongoing Search Ranking Maintenance

Finally, we'll develop a plan for continuing SEO to make sure that your website stays as high as possible in the search results for your keyword terms and deliver monthly reporting to show you how your web pages are performing in the search ranks.

By keeping tabs on your site's trends and actively working to maintain your search positions you can feel confident that your site is unlikely to be "knocked off" by other businesses that are optimizing for your keywords.

Gravytrain continues as your trusted partner, putting in the necessary effort to maintain your search rankings so that you don’t have to worry about slipping away from the top spot.

Finding the best Vancouver SEO isn’t going to be easy. After all, we’re at each others’ throats constantly to maintain our own rankings! However, when you work with Gravytrain you’ll find that we offer a complete search engine optimization solution at a very competitive price. Our goal is to ensure that each and every one of our clients reaches the top, turning their web presence into a revenue-producing investment instead of just another marketing piece that sits around doing virtually nothing. No SEO company can guarantee results, but we can show you that getting to the top is possible and help provide you with the resources to get there.

Contact Gravytrain for a FREE Consultation!