Search Engine Optimization or “SEO” is one of the most critical and often the most overlooked task by companies and website owners across the globe. The purpose of SEO is to ensure that when someone searches in Google or another search engine to find a business or website related to your specific “keywords” – your website ranks as highly as possible for those keywords.
For instance, perhaps you own a flower shop in Burnaby, BC. Keywords that may be critical to your business are “burnaby flowers”, “flower shop burnaby”, “burnaby bc florist”, and et cetera. Yet when you search for those keywords in the Google Canada search engine, all that you find are the websites of your competitors. The bad news: that’s what your potential customers are finding as well, and that’s where they’re clicking away to and spending their money.
Finding the best Vancouver SEO isn’t going to be easy. After all, we’re at each others’ throats constantly to maintain our own rankings! However, when you work with Gravytrain you’ll find that we offer a complete Vancouver SEO solution. Our goal is to ensure that each and every one of our clients reaches the top, turning their web presence into a revenue-producing investment instead of just another marketing piece that sits around doing virtually nothing. No Vancouver SEO can guarantee results, but we can show you that getting to the top is possible and help provide you with the resources to get there.
Here’s how we can assist you with your search engine optimization needs:
Vancouver SEO Services
First, we’ll work with you to determine which keywords are critical that your site ranks highly for. There may be keyword combinations that you’re already ranking for that can be fine tuned, and keyword combinations that you’ve never even thought of that can be added.
Example: James is a lawyer that has an office in downtown Vancouver, BC. James believes that his business would benefit most from ranking #1 for “Vancouver Lawyers” or “Vancouver Law Firm”, but doesn’t even consider “lawyers Vancouver BC”, “lawyers in Vancouver BC”, “Vancouver Family Law Firm” and more.
Then, we’ll devise a website / SEO promotional marketing plan to ensure that your website appears in the first page of Google and other search engines’ results. This can include a wide variety of link building factors such as press releases, social media marketing (Tweets, Facebook likes, etc.), website articles, social bookmarks, links from other relevant sites, and more.
Example: Now that Gravytrain has consulted with James on the many keyword combinations and possibilities that are out there for his law firm’s website, we will start to build a SEO plan based on James’ monthly budget. The goal is to identify or create web pages that are relevant for each of James’ target keywords, and move those pages to the top of the search engine rankings.
Finally, we’ll develop a plan for continuing SEO to make sure that your website stays as high as possible in the search results for your keyword terms. This plan will also ensure that you don’t get “knocked off” by other businesses that are optimizing for your keywords.
Example: One year later, James is enjoying the number one position on Google.ca for many of his target keywords. However, it is important that he does not make the mistake of believing that he will rank in this position forever. It’s likely that his competitors are utilizing tactics to move up the search results, threatening James’ position at #1 if he doesn’t maintain these results.
With proper search engine optimization, your website will continue to dominate the rankings for your important keywords, driving traffic to your website and building relationships with new customers. Don’t let your most important piece of business marketing lie stagnant and useless – get in touch with Gravytrain and let us push you to the top.